UFC Scores TV Deal in Japan
October 23rd, 2008
ZUFFA, LLC, the company that owns The Ultimate Fighting Championships, announced today that its programming will return to TV in Japan with a new two-year deal with WOWOW.
WOWOW will telecast all UFC pay-per-view events starting with UFC 89: BISPING vs. LEBEN taking place live from National Indoor Arena in Birmingham, UK. The UFC 89 live card will begin at 8pm GMT in England and will telecast on WOWOW following a short delay at 12 Midnight JST.
"The Japanese market has always been important to the UFC, and we want to bring MMA and all of its biggest stars back to Japan," said Dana White, UFC President. "We are thrilled to be back with WOWOW."
"WOWOW is extremely pleased to announce that UFC is back on WOWOW, starting with the UFC 89 event in Birmingham, UK," said Mr. Kazuyuki Omura, Chief Producer, WOWOW. "The UFC will telecast in High Definition on WOWOW"s popular "Timely-on-Air" format, a limited delay broadcast adjusting the airtime to a time that will be convenient for the sports fans in Japan. After airing over 50 UFC shows from 2001 to 2007, we are excited to once again provide our subscribers with the most prominent mixed martial arts program in the world."
The highly-popular UFC events, featuring the world"s most recognizable mixed martial arts fighters is one of the fastest growing sporting events in history. Based in Las Vegas, Nev. (USA), UFC is entering its fifteenth year of operation as a professional mixed martial arts organization. The UFC has successfully expanded into the United Kingdom and Europe, and has plans underway to establish operations globally.